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SOUVENIR 

Western Kentucky Trip 
Trade Extension Committee 

Louisville Commercial Club 

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Louisville in Brief. 



Population, 247,758. 

Two race-courses. 

Annual lax rate is $1.79. 

The city covers 26 square miles. 

Unsurpassed shopping districts. 

Largest cattle market in the South. 

Largest tobacco market in the world. 

Largest bath tub factory in the world. 

Twenty-two banks and trust companies. 

Largest axe handle factory in the world. 

Building permits annually exceed $5,000,000. 

Largest exclusive organ factory in the world. 

Largest producer of sole leather in the world. 

Largest cement factory in the United States. 

The best State Fair of any city in the South. 

One of the four largest plow factories in the world. 

One of the largest poultry and egg markets in America. 

Largest dry goods market in the South-Central States. 

Five years' exemption from taxation for all new factories. 

Ten days' stop-over privilege by all railroads on request. 

Largest exclusive wagon manufacturing plant in the world. 

The largest wholesale drug distributing point in the South. 

Its manufactured products go to every quarter of the globe. 

The largest Armory in the United States; seats 16,000 people. 

Four of the largest hotels, with the finest rathskeller in America. 

The largest paint manufacturing city in the South or Southwest. 

Packing house industry represents business of $7,000,000 annually. 

Within sixty miles of the center of population of the United States. 

A new sewerage system is being completed at the cost of $4,000,000. 

A city with 2,000 manufacturing plants, making every want of mankind. 

Has fourteen clothing manufactories with largest output in Southwest. 

Twenty-three modern hotels take care of the visitor within our gates. 

One of the largest wholesale grocery distributing points in the South. 

Ten railroads. Railroad rates on a competitive basis with water rates. 
Has 30 furniture factories, producing more furniture tlian any city in the South. 
Five cent fare to New Albany, Jefiersonville and to suburbs in all directions. 
Has the largest hat factory in the Southwest, and is the largest jobbing market 
in the South. 

Two big electric companies afford extraordinary light, heat and power facilities 
at lowest cost. 

Largest wholesale hardware market in the South or Central West; second largest 
in the United States. 

A new $3,000,000 filter plant provides the city with water of pronounced clearness 
and acknowledged purity. 

Over a score of theaters and amusement parks make Louisville a place where 
entertainment is plentiful. 

A free public library and art gallery, with seven branch libraries, is one of the 
city's charming attractions. 

Transportation by rail and river is unexcelled for cheapness and extent of terri- 
tory covered. Splenjiid switching facilities are afforded the entire factory district. 
A nine-foot stage'tor^ the Ohio river all the year round has been authorized by Con- 
gress. ..•■■ 

Its retail stores are acknowledged to be the best and the styles the most approved 
of any city of its size in America. Every conceivable line of the retail trade is 
represented. 

Louisville's beautiful and extensive residence section is composed of broad, level 
avenues, lined with shade trees. Its suburbs are delightfully attractive and easily 
accessible by city and interurban car lines. The city has 250 miles of paved streets, 
with over 200 miles of street railway trackage. 




Transferred from 



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LOUISVILLE COMMERCIAL CLUB'S 

Heads of Houses Special Train 

Through Western Kentucky and 
Tennessee 

JUNE 10-12, 1912 

In Charge of Trade Extension Committee 

PHIL F. LAIB, Chairman 



Official Head of Delegation 
JOHN M. SCOTT 
President Louisville Commercial Club 



SPECIAL COMMITTEE ON ARRANGEMENTS 

CHAS. B. NORTON, Chairman 

W. Milliken Wm. Thalheimer 

Edward Altsheler Frank Cassell 

J. H. Settle Joseph Burge 

T. Johnson Clancy 

Chairman Committee on Music 



SPEAKERS' COMMITTEE 
Hon. E. J. McDermott 
Hon. W. O. Head 
Dr. Ben L. Bruner C. Oscar Ewing 

Chas. W. Milliken R. S. Carver 

J. W. Newman Harry W. Robinson 

Peter Lee Atherton R. W. Bingham 

John J. Davis A. B. Wimsett 

Logan C. Murray 



Vil 





Official Itinerary Louisville Commercial Club's Heads of 

Houses Special. 



MONDAY— JUNE 10 



LEAVE LOUISVILLE 

Arrive Vine Grove 

Leave Vine Grove 

Arrive Leitchfield 

Leave Leitchfield 

Arrive Caneyville 

Leave Caneyville 

Arrive Beaver Dam 

Leave Beaver Dam - 

Arrive Central City 

Leave Central City 

Arrive Greenville 

Leave Greenville 

ARRIVE DAWSON SPRINGS 



7:25 a. m. 

8:25 a. m. 

9:10 a. m. 
10:10 a. m. 
12:10 p. m. 
12:30 p. m. 

1:30 p. m. 

2:10 p. m. 

3:10 p. m. 

3:45 p. m. 

5:15 p. m. 

5:30 p. m. 

7:30 p. m. 

8:.30 p. m. 



TUESDAY— JUNE 11 



Arrive Elkton 
Leave Elkton 
Arrive Guthrie 
Leave Guthrie 
.\rrive Allensville 
Leave Allensville 
Arrive Russellville 
Leave Russellville 
Arrive Auburn 
Leave Auburn 
Arrive Franklin 
Leave Franklin 
ARRIVE NASHVILLE 



7:30 a. m. 

9:00 a. m. 

9:30 a. m. 
10:15 a. m. 
10:40 a. m. 
11:15 a. m. 
11:40 a. m. 

1:10 p. m. 

1:35 p. m. 

2:35 p. m. 

3:45 p. m. 

5:15 p. m. 

7:00 p. m. 



WEDNESDAY— JUNE 12 

Arrive Gallatin 7:30 a.m. 

Leave Gallatin 9:30 a. m. 

Arrive Portland 9:50 a. m. 

Leave Portland ... 10:25 a. m. 

Arrive Woodburn 11:00 a.m. 

Leave Woodburn 11:35 a.m. 

Arrive Bowling Green 1 1:55 a. m. 

Leave Bowling Green 2:00 p. m. 

Arrive Smiths Grove 2:25 p. m. 

Leave Smiths Grove 2:55 p. m. 

Arrive Rocky Hill 3:05 p. m. 

Leave Rocky Hill 3:35 p. m. 

Arrive Glasgow Junction 3:45 p. m. - 

Leave Glasgow Junction -- 4:15 p. m. 

ARRIVE LOUISVILLE 6:45 p. n.. 

Official Schedule 



45 minutes. 

Two hours. 

One hour. 

-One hour. 

One and one- 
half hours. 
Two hours. 

Spend night. 



One and one- 
half hours. 
45 minutes. 

45 minutes. 

One and one- 
half hours. 
One hour. 

One and one- 
half hours. 
Spend night. 



Two hours. 
35 minutes. 
35 minutes. 
Two hours. 
30 minutes. 
30 minutes. 
30 minutes. 





TELEPHONE AND TELEGRAPH SERVICE. 

Through the courtesy of the Cumberland Telephone and Telegraph Company, special telephone 
and telegraph service can be had from the train at all stops. 

Music by Prof. Andrew Seibert's Greater Louisville Band. 

Dining Car Conductors— D. H. McEwan, Chief; Chas. E. Smith, A. E. Flock. 

Pullman Conductor — L. Pike. 

»''^' For Participants, etc., see last inside page. 




Louisville Yesterday and Today. 

ITH such illustrious men as our pioneer settlers, Gen- 
eral George Rogers Clark, Daniel Boone, Dr. John Con- 
nelly and Thomas Bullitt, Louisville can look back upon 
an honored past. 

It was in 1778 that these men of the "north country," 
looking for a more congenial clime, sailed down the 
beautiful Ohio, and with soldier and emigrant families 
chose to make a landing "above the falls," which in very 
enlarged proportions is now the City of Louisville. 

It was not until April 10, 1779, that John Corbley made a survey and 
General Clark and others appointed trustees for the new town. This was 
the real founding of the city that has become the largest in commercial 
importance, and second largest in population south of the Ohio river. 

The first charter of the city was granted by the Virginia legislature 
in 1828. It then boasted of a Mayor and ten Councilmen. The Honorable 
John Buckle was the first Mayor. 

Louisville was named in honor of King Louis XVI. of France, who 
aided the Americans in freeing themselves from English rule. 

But Louisville today, while revering the memory of the pioneers and 
past history, is prospering in the present and looking towards the future. 
And no city's future is brighter or offers better opportunities for home, 
happiness and industry than "The Nation's Thoroughfare." 

Louisville is a city of 247,758 inhabitants, with more than 350,000 people 
living within a radius of ten miles of its civic center. 

Louisville is the South's largest commercial and manufacturing city, 
surrounded by the greatest agricultural country of which this Nation boasts. 

Louisville is the nearest large city to the exact center of population 
of the United States. She is on the most important navigable waterway 
in the world. She is at the threshold of Dixie, and the entrance to the 
great Middle West. Her location is unique, for here is neither East nor 
West, North nor South. 

Louisville is affectionately known as "the City of Homes." Its beauti- 
ful architecture, that inviting "hominess," a picture of welcome that per- 
vades our residence districts make life worth while even to a stranger, and 
the wonderful shade trees greet you everywhere with a sense of peace and 
rest. 

A city that is the best place in the world to live, a city known for its 
homes and hospitality, should stand first in the consideration of any man 
in search for the best city in which to do business. Our enlarged manu- 
facturing, wholesale, and other interests of recent years amply attest 
that the world recognizes Louisville as the one city of the South-Central 
States. She extends both hands in a Kentucky greeting and welcome to 
you. Come be with us, and really live while prospering. 






,1 




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An Old But Progressive Establishment. 

HE Otis Hidden Company, wholesale distributors of floor coverings, 
cabinet hardware and kindred articles, is located on Main street, 
right in the heart of the financial and wholesale district. This 
widely known house is one of Louisville's oldest as well as most 
progressive establishments. Founded nearly a half-century ago. 
The Otis Hidden Company has built up a tremendous clientele. 
Its remarkable growth rests upon the basis of many brains, 
although the Hidden name and strength is the dominant factor. 
The house of Hidden has always had around it a group of keenest minds: 
and has developed along broad lines because its organization and its ideals 
have been and are consistent with the new ideals of merchandizing. Their immense 
building on Main street provides upward of 40,000 square feet of floor space, but even 
this promises to soon prove inadequate to their needs. 

As competition and demand have called for extending the scope of their lines, 
this company has added departments until today it carries practically every item re- 
quired by furniture stores or factories. 




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statistics That Show Louisville's Growth. 

HE forty-second annual volume of the Louisville city directory con- 
tains 136,879 individual names, 3,252 more than appeared in the 
191 1 directory. There are 3,000 names of Indiana residents em- 
ployed in Louisville and 10,000 names of those residing beyond 
our corporate limits in Jefferson county, which appear in the city 
directory. If we eliminate these, 13,000 all told, it leaves 123,879 
individual names to the credit of the city proper. By using two 
as a multiplier, a figure that has been used since the 1900 census, 
it gives Louisville a population of 247,758, an increase of 6,504 
over the 191 1 directory. For sake of comparison only, the Indianapolis directory* 
contains 102,136 names, and claims a population of 255,340. 

The Assessor's valuation of the taxable property of Louisville for 1912 is $190,- 
607,995, snd is divided as follows: Land, $58,411,694; improvements, $65,471,405; per- 
sonal property and franchises $58,524,896; railroad and bridge property, estimated, 
$8,200,000. The rate of assessment for 191 1 is $1.79 on each $100 valuation. The fore- 
going does not include the non-taxable property, which is valued at $40,000,000; 
nor does it include new factories and industries started during the last five years, 
which we exempt from taxation; the valuation of factory exemptions is nearly 
$1,700,000. 

The report of Robert J. Tilford, Building Inspector, shows there were 2,481 
building permits issued during the fiscal year ending August 31, 191 1. The total 
cost of these buildings as given by the architects and contractors — 30 per cent, 
less than the actual cost — was $5,623,527, an increase over 1910 of $1,626,735. In 
addition to the above, building equipment permits amounted to $1,013,547.75, 
making a grand total of $6,637,074.75 for improvements for the year, thus placing 
Louisville, the twenty-fourth city in the United States, the first city of the South, 
and ranking her ahead of Cincinnati and Indianapolis in the outlay for building 
construction. 

From September i, 1911, to May i, 1912, there were 1,605 building permits 
issued, valued at $4,202,000. This does not include plumbing, electrical or 
elevator work. This record shows Louisville is again far in the lead of all 
Southern cities, and will break its 1911 record, as many large contracts are an- 
nounced that will make our building figures go over seven millions for 1912. 

Bank clearings of Louisville for the year igii were $674,533,256. The clear- 
ings for January, 1912, were $65,333,982; February, $66,639,741; March, $62,548, 
890.14; April, $63,010,377.13. Clearings for the past twelve years are as follows: 



Year. Amount. 

1900 $424,563,551 

1901 462,031,893 

1902 501,424,110 

1903 529,241,195 

1904 558,163,698 

1905 602,316,722 



Year. Amount. 

1906 $649,847,716 

1907 645,285,614 

1908 579.863,327 

1909 653,849,219 

1910 675,417,932 

1911 674,533,256 



SEVEN YEARS GROWTH IN LOUISVILLE. 




1904. 



Area, square miles 20.52 

Bank clearings $558,1 63,689 

Assessed value property $139,500,000 

Grain receipts, bushels 23,657,1 18 

Grain shipments, bushels 16,057,012 

Flour shipments, barrels • ■ 739,272 

Live stock sales, head 1,138,621 

Population 228,550 

Building permits $1,918,972 

Postoffice receipts $710,288 

Street railway miles, estimated 150 

Interurban railway, miles 17 

Churches ■ ■ 210 

School children ■ • 24,399 



igii. 

26.00 

$674,533,256 

$190,607,995 

24,368,588 

11.414,736 

929,833 

1.308,54s 

247,758 

$6,647,074 

$1,208,000 

200 

175 

235 

27,000 



The City's ^ 
Public Buildings 





The Commercial Club, Its Influence and 
Opportunities. 

HE Louisville Commercial Club, in its influence and active work 
accomplished, stands at the head of the commercial organizations 
of the South. In point of membership this Club ranks second, if 
not first, among similar organizations in the United States, the 
present membership numbering over 3,000 active, red-blooded busi- 
ness men of the newr and greater Louisville. Aggressiveness is 
always a dominant feature of this organization, and it has ever been 
in the front rank of any movement that meant progress; in com- 
merce, education, any civic development that has secured the endorsement of the best 
citizenry of Louisville. This is an organization that is pleased with its past record, 
but restlessly vibrates with the spirit of enterprise, and its activities are not limited to 
Louisville, this State, or the South, for it spreads out over the Nation. It scans the 
horizon of things commercial, it keeps its eye on what's doing in the world's industries, 
and in presenting Louisville's many advantages, the Commercial Club gives facts and 
figures and the glad hand in its ends to secure for Louisville the things that mean a 
greater population, a greater prosperity, and better living conditions for her people. 

The Commercial Club is planning to do many things the coming year. Among 
the most important accomplished by it during the past year, in part, were: 

Influencing the passage of the McFerran County Bond Bill. This bill empowers any 
county to issue bonds for school purposes, and the funds are to be handled by a non- 
partisan commission. Three thousand dollars was spent by the Educational Committee 
in the interest of rural school improvement. A guarantee fund of $1,500 was made by 
the Club and the Publicity League to secure the Kentucky Educational Association for 
Louisville. 

Endorsement of bill creating a National Park and Forest Reserve at Mammoth 
Cave was given. 

Endorsement of $1,000,000 School Bond Bill. 

Two "Trade Extension" trips were given under the auspices of the Trade Exten- 
sion Committee. A three-days' trip to Eastern Kentucky, with a solid vestibule train 
of ten coaches, at a cost of $4,389.33, was made in the spring, and later a two-days' 
trip through Southern Indiana, that included Indianapolis, was taken, and trade con- 
ditions much improved by a friendly spirit thus shown. 

The Rivers and Harbors Committee of the National Congress was entertained by 
the Club July 20. This had its influence in appropriations for a nine-foot stage in the 
Ohio River. 

The building of two great highways to the Lincoln Farm was actively taken up 
by the Club, and it has worked, along with other public-spirited organizations, in 
securing a model highway to the memorial of our martyred PreJsident. 

At the annual Harvest Home dinner, Governor J. B. McCreary was guest of honor, 
and at the opening meeting of the American Association of Commercial Executives, 
Hon. Willis L. Moore, Chief of U. S. Weather Bureau; G. Grosvenor Dawe, manager 
of the Southern Commercial Congress; Clarence Cotton, president of the American 
Association of Commercial Executives; Lucius E. Wilson, of the Detroit Board of 
Commerce; Hon. Ben L. Bruner, Secretary of State, were the honored guests. 

The Club had the honor of entertaining the President of the United States, and 
the members of the Kentucky Legislature during the year. 

This represents in part its great work, but it is only a fraction of the real 
activities of the organization. The Commercial Club is here to be helpful; it is an 
information bureau for one who may become interested in this city. A most pleasing 
feature is its cheerfulness in meeting your v^ants; it matters not whether you wish to 
locate a factory, become a citizen of Louisville, or make a social call, the South's 
greatest commercial body welcomes you. 







■:.-9!Mf^^S^&^- 





The Henry Vogt Machine Company Plant. 

OUISVILLE has several industries in size of manufacturing plant 
and output that are listed among the largest in their respective 
lines in the United States. Among this honored class is the Henry 
Vogt Machine Company. This large industry that has developed 
to its present immensity in the past few years, occupies a factory 
extending from Seventh to Eleventh streets, and from Ormsby to 
St. Louis avenues in this city. The area that is actually covered by 
buildings of this company occupy fifteen and one-quarter acres of 
ground space, and its output is sold in every country. Our picture can only give a 
general idea of the Vogt Company plant. A visit only can convey the real size and 
completeness of this establishment that is a model in its every detail. In the group of 
buildings that compose the works, ten large structures are to be seen. They are 
equipped with the most modern and up-to-date machinery. Seven electric traveling 
cranes make heavy handling easy. The entire factory plant is lighted and machinery 
driven by electricity from a centrally located power plant, and the latest pneumatic 
machinery, hydraulic riveting and flanging presses are in use. 

There is over one mile of standard gauge railway tracks within the works of the 
company, with spurs to each of the shops, and with direct connections for freight with 
the ten railroads entering Louisville, make shipping facilities unsurpassed. An idea can 
be gotten of the output from the fact fifty-seven carloads of machinery alone were 
shipped out of the factory in April, 1912. 

The Vogt Company make a specialty of ice machinery, water tube and other boilers 
driers and filter presses, together with jobbing machinery, boiler and general foundry 
work. But the larger proportion of its output is of ice machinery, the shipments of 
orders for these machines alone showing Vogt ice plants are now installed in forty-four 
States in this ountry, also in Central America, South America, Cuba, India, China 
and Japan. 

The name of Vogt in ice and refrigerating machinery manufacture has added to 
Louisville's fame as a manufacturing city. The reputation, gained after many years 
devoted to perfecting machinery of this class, is second to none in the country. Vogt 
machines are standard, and were perfected by a company headed by Mr. Henry Vogt, 
who himself is a practical machinist, and a corps of civil engineers and draftsmen and 
as skilled a foundry force as can be found in America. This company is one of the 
pioneers in its class of machinery, and the manufacturer of ice enjoys a better output, 
a better product and the lowest minimum of manufactured cost through the many im- 
provements that have been made by the Vogt organization in this class of machinery. 
Manufacuring plants do not grow to be the largest in their respective lines without 
good reasons. The Henry Vogt Machine Company ranks first because for many years 
it has produced machines the best of their class, the last word in construction and 
improvement, and absolutely dependable for the work for which they are built. 







Louisville a Center of Art and Culture. 

O THE stranger within her gates, Louisville can offer much of the 
aesthetic and artistic that is appealing. There are many art treas- 
ures both in public and private collections that are gems. When 
Louis Philip was a refugee from France, before he became king, 
he lived within a few miles of Louisville. He brought with him 
a collection of rare paintings as he feared for their destruction in 
those dangerous days of revolution. These included canvases by 
Van Dyck, Murillo and Von Brees. Being a devout and ardent 
Roman Catholic, he presented these to the societies and churches of his faith. They 
may now be seen in the Church of the Assumption, in the Convent at Nazareth, and 
in the historic old church at Bardstown, which still uses the old bell that was his gift. 
Near the one time home of Louis Philip on the Brownsboro road is the homestead 
of Zachary Taylor. It was in this house that his daughter became the wife of Jefferson 
Davis. The government has bought this farm and erected a fifty thousand dollar monu- 
ment to the hero of the Mexican War. 

Of even greater historic interest is the magnificent Lincoln Memorial which was 
dedicated at Hodgenville last year, with fitting and elaborate ceremonies. The old 
log cabin, the tiny humble home of Lincoln's mother, Nancy Hanks, which is honored 
as his lowly birthplace, has been placed, with other interesting relics of his early life, 
inside the marble mausoleum. 

The statute of Thomas Jefferson which stands in front of the Court House, was 
a gift to Louisville of the Bernheim Brothers, prominent distillers. This represents 
$72,000 in execution and erection. 

The women of Kentucky have erected a massive and towering monument to the 
cause of the Confederacy. This dignified memorial to duty is beautifully located on 
Third street. Monument Circle. 

Hundreds stop daily to admire the beautifully conceived statute of Daniel Boone in 
Cherokee Park. This was the gift of Mr. C. C. Bickel, and the work of a Louisville 
sculptor. Miss Enid Yandell. 

Inside of the Jefferson County Court House stands a magnificent statue of one of 
Kentucky's most illustrious sons, Henry Clay, "who would rather to be right than' 
president." This was executed by Joel T. Hart, the master sculptor of America, and 
a Kentuckian. 

Many of the monuments in beautiful Cave Hill have made it world famous as a 
city of the dead. One of more than passing interest is a splendid statue of George 
Keats, a brother of the poet. 

Louisville boasts of three museums that are notably interesting. The one in the 
basement of the Public Library contains a diverse collection ranging from a stelactite 
from Mammoth Cave to a mummy from Egypt more than a' thousand years old. A 
very unique collection of moths and butterflies, the largest of the kind in America, is 
housed temporarily in an old mansion in Cherokee Park. Hundreds of visitors at Cen- 
tral Park have enjoyed the bird collection there, which is very elaborate, containing over 
ten thousand specimens. This is at all times open to the public. 

One of the rarest treasures of the Public Library is the bird book by Aububon, 
who gathered his materials around Louisville where he spent the early years of his 
life. The lithographic stones which were used for the printing were destroyed when 
only a few volumes were completed and consequently they are almost priceless. This 
rare prize is under lock and key and can only be seen on certain occasions. 

Many of these things appeal not alone to the interest, but to the imagination, and 
a sense of the beautiful that cherishes a city not only for its civic growth and pros- 
perity, but for the treasure of tradition and association that is soul-satisfying things 

executed by human hands, but inspired by a Higher Source — God existing and revealed 
in the beautiful. 




The Kentucky Electric Company Plant 

HE Kentucky Electric Company, one of Louisville's largest public 
service corporations, in the business of generating and distribut- 
ing electricity for light, heat and power, has shown a development 
and progress that is remarkable. Less than four years ago the 
company began operating a central station with four turbo-gen- 
erators of 4,000 horse-power capacity, which, thanks to the patron- 
age of the electricity consuming public, has become inadequate to 
meet its needs and has resulted in the erection of a new generating 
station in the square bounded by Washington and Water, Second 
and Third streets, which is designed for an ultimate capacity of 100,000 horse-power 
in generating units. The first section of this big new station has just been completed 
and there have been installed therein two large turbo-generators with a total gen- 
erating capacity of 10,000 horse-power, giving to this company, in all, generating 
capacity of 14,000 horse-power. 

The above half-tone is made from a perspective, showing the station with all 
four sections completed, the 1912 section being only one-fourth the size of the station 
as it v/ill stand in future years. The first section has foundations already built for 
13,500 horse-power capacity in additional generating units. 







'cf^lM^ 






Two of Louisville's new hotels. They furnish the best accommodations to visitors. 




; ^yHHJ 




Audubon Park — Entrance to Oriole' Drive, Leading to " Grand 
Parkway," connecting Cherokee and Iroquois Park. 

isTY^^^S^SgA-) VERY man should own his own home at Audubon Park. Only three 
^/\>^^^ affl and one-half miles from center of the city of Louisville; eighteen 
minutes ride via Okolona line. Macadam streets, electric lights, 
city water, telephones. This suburb is beautiful and very desirable. 
It is high and dry, being twenty-five feet higher than Cherokee Park, 
and will develop quickly. Wonderful indeed is Audubon Park with 
its natural beauty and rugged grandeur rarely met with anywhere. 
When you buy, buy in the country. Invest in health as well as 
comfort. Where fresh air and good neighbors are assured. Our 
prices are right, our terms are very easy. Drop us a line and let us send you our book- 
let, map and price list. 

Audubon Park Realty Company (incorporated), D. A. Keller, president; Jas. L, 
Smyser. vice-president; G. R. Hunt, secretary; Fidelity Trust Company, treasurer. 
Represented by Clifford B. Harmon & Company (incorporated), Clifford B. Harmon, 
president. 

Audubon Park Subdivision is being sold by the Harmon Easy Payment Plan System. 
Rufus V. Hilands, sales manager, 603 South Fourth avenue, Louisville, Ky. Cumberland 
'phone Main 437; Home 'phone 9134. 














pyriKlilfd iyi2. by Uw Pfirys \ iclu 
CVntennial Commissiion. 



THE PERRY MEMORIAL 



.1. H. Kivtdlandtr. A. D. Seymour 
Architects, New York City. 




Perry Victory Centennial, Louisville, 1913. 

JNE dozen cities will act the part of host in the shifting scenes of the 
Centennial Celebration of the Victory of Commodore Perry on 
Lake Erie. On the actual scene of the victory a monument to cost 
nearly a million dollars will be erected to the memory of Perry. 
The series of celebrations will include other memorable engage- 
ments of the War of :8i2. The celebration will open in one of 
the Lake cities, which has not yet been selected, July 4, 1913, and 
from week to week the scene will shift until the last week of Octo- 
ber, the closing week, which will be celebrated in the city of Louisville. The Inter- 
state Commissions having the celebrations in charge paid Louisville a signal compli- 
ment in designating it for the closing week, during which will fall the Centennial 
Anniversary of the Battle of the Thames. The exact nature of the celebration in Louis- 
ville, as well as in the Lake cities, has not yet been decided upon, but it will in all 
likelihood include a river pageant lasting the entire week, and will probably be the only 
city which will reproduce the Battle of Lake Erie and other 1812 War scenes in fire- 
works, so that the Louisville celebration will be distinctively different from the other 
eleven celebrations in the Northern cities. 

It is expected that the Louisville celebration will attract a quarter of a million peo- 
ple to Louisville during the week. The details of the Louisville arrangements will 
shape themselves largely from the historic part that Kentucky took in that war, after 
wresting the great Northwestern territory, a generation before, from the hostile French 
and more than hostile Indians, and having seen it carved into the States of Indiana, 
Ohio, Illinois. Michigan and Wisconsin. 

Kentucky responded nobly to the call to arms when the second war was declared 
against Great Britain. One-fourth of her men of soldier age volunteered for service. 
Henry Clay forced a declaration of war, and by his consummate skill, after the close of 
the war, contributed more than any other one man to secure peace. Of the 1,846 sol- 
diers who were killed during that entire war, Kentucky furnished more than 1,200, or 
about 65 per cent. 

The early stages of the war had been signalized by a series of unbroken victories 





Louisville 
Country 
Club 




The Country Club is noted for its fine scenery and "summer widowers." 



by British arms, and it was in the very midst of a period of greatest depression that 
Major George Croghan, a young Kentuckian, in command of less than 200 Kentucky 
soldiers, repulsed ten times as many British and Indians at Fort Stevenson and 
brought courage to the sinking heart of the American army. 

Hundreds of Kentucky soldiers were massacred under the blundering command of 
General Hull at the River Raison. Many times when the American army stood upon 
the brink of Lake Erie the cause appeared hopeless. Governor Isaac Shelby, who had 
been elected the second time as Chief Magistrate of Kentucky, had succeeded in 
urging the Federal Government to build a fleet of ships on Lake Erie, with Com- 
mander Perry in charge. Upon the completion of the fleet Perry found himself 
hampered for lack of men to man his ships. To supply the deficiency General Harrison 
called for volunteers and promptly one hundred Kentucky militiamen volunteered for 
service as marines on Perry's vessels. The result of that battle on Lake Erie, summed 
up in Perry's phrase, "We have met the enemy, and they are ours," has been repeated 
by every schoolboy on the Western continent. It was quickly followed up by an in- 
vasion into Canada and a victory on the River Thames, October 5, 1813. Kentuckians 
chiefly participated in this American victory, and it was particularly in recognition of 
their work that Louisville was the first city to be selected for a scene of celebration, 
and Louisville was given its option as to the date, selecting the day upon which fell 
the anniversary of the Battle of the Thames. 

Innumerable pageants can be made up from these events — the defence of Fort 
Stevenson, the actual battle on Lake Erie, the massacre on the River Raison, the vic- 
tory on the Thames, Henry Clay pleading for a declaration of war, and later securing 
the treaty of Ghent, Governor Shelby urging the Federal Government to equip lake 
vessels, and personally leading his army of Kentuckians, the Kentucky sharp-shooters 
winning the Battle of New Orleans, and scores of dramatic incidents which linked 
Kentucky so intimately with America's conflict with her parent nation country. 



Kentucky's State Fair. 




this institution a 
costing $300,000. 



HE tenth annual Kentucky State Fair will be held the week of 
September 9 to 14, at Louisville. This institution is now recog- 
nized as an incalculable benefit to the agricultural and live stock 
interests of the State, and is playing an important part in develop- 
ing our many industries. With no permanent home until 1908, it now 
has one of the most beautiful and well arranged plants of any 
State. Louisville, Jefferson County and the business men of this 
city donated $165,000 to its building, to which the State of Ken- 
tucky added $40,000, and the last General 'Assembly $50,000 to give 
permanent home. It now has 180 acres of land and an equipment 
It has one of the best half-mile tracks known to horsemen, a splen- 
did grandstand, the largest and most beautiful pavilion building of any institution in 
the land, and some thirty-five stables, temporary show buildings, etc. The number of 
articles on exhibition annually reaches over 8,000; more than 100,000 people visit it 
annually. 

The State Fair of 191 2 will be a record-breaker. With additional funds given by 
the last General Assembly, better accommodations will be provided and more prem- 
iums offered. This institution is being appreciated more and more throughout the 
State, and the people take a deeper interest in its welfare. No man can possibly 
keep up with Kentucky's progress unless he visits this institution and sees what is 
actually being done in agricultural production in the State. Catalogs offering more 
than $30,000 in premiums will be issued July i. Those desiring information should 
write the secretary, James L. Dent, 320 Paul Jones building, Louisville, Ky. 




r,0BIN50N-PETTET CO. WHOLESALE DRUGGISTS g BLUM BR.OS. WHOLESALE DRY GQuL/o,Nu7IQH5. j 



2 



Important factors in Louisville's wholesale trade. Three houses of the first rank. 




Street views of the Falls City. Come see us and get a better view of a fine city. 




Four of Louisville's new church edifices. We are noted as a reli 



gious center. 



"-« 




Louisville, the Convention City. 

jOUISVILLE has an organization, the Convention and Publicity 
League, whose only mission is to look after the details, share the 
expense, and provide every convenience for any organization that 
may be wise enough to accept the hospitality of the city. Louis- 
ville believes, on account of its location, accessibility to every 
section of the United States, hotel accommodations and railway 
facilities, it is the ideal Convention City. With twenty-four hotels, 
sixty restaurants, two hundred and fifty lodging houses, and a con- 
vention hall (the Armory) seating 16,000 people, it is capable of caring for any body 
of people, and with greater comfort than any city twice its size in America. 
We look back with satisfaction to the ease with which we cared for the National Con- 
clave of Knights Templar, Pythian Encampment, International Sunday School Conven- 
tion, Grand Army of the Republic, Confederate Veterans, Shriners, Associated Adver- 
tisers' Club of America, and many other large gatherings. These give assurance that 
Louisville's invitation is one bearing not only the glad hand, but comfort, the 
best accommodations, and surely you'll go away singing its praises, as all others 
have done. 

There is unquestioned cordiality in our handshake. There is real warmth in 
the smile and friendly greeting we give visitors.. We "stay with them" when here, 
really assuming that they will get lost or get into trouble if we should leave them. 
In these points Louisville does not need an argument. "Kentucky" and "hos- 
pitality" have long ago become synonyms. That her smiles have proved 
immensely attractive is evidenced by the large number of visitors who have 
basked in their sunshine within recent years. 

Last year one hundred and thirty-five gatherings were held in Louisville as a 
result of the Convention League's activity in securing and entertaining conven- 
tions, and as the years go by there is every promise that the number will increase. 
Mr. R. W. Brown, secretary of the League, estimates this year's conventions will 
bring delegates who will spend approximately $3,500,000 in Louisville. 

Visitors are given the largest opportunities possible to acquaint themselves 
with Louisville. It is the policy of this League, cordially supported by other com- 
mercial organizations, to assure our visitors a very hearty welcome not only in 
words, but when possible in actual deeds. It is the broad policy to provide suit- 
able meeting places for conventions which come to Louisville, and to provide the 
other usual convention facilities so as to relieve associations from the item of 
expense in conducting their meetings. As this policy has come to be known 
throughout America, many associations have intimated that an invitation from 
Louisville will be accepted by them, and the invitation is always forthcoming. 
In the first six months of this year rates of one fare for the round trip, plus 
twenty-five cents, were granted from all the Southern States on account of the 
King's Daughters' convention. May g-ig, and the Presbyterian General Assembly, 
May 18-30. These two rates were good from all points in Kentucky, and in addi- 
tion all Kentucky points enjoyed same rate on the occasion of the Republican 
State Convention, April 10, the Democratic State Convention, May 29, the Kentucky 
Educational Association, June 25-30, besides which rates, reduced but not half fare 
rates, upon occasions of the National Leather and Shoe Finders' convention May 21-23 
the Fraternity of Operative Millers of America and American Waterworks Associa- 
tion conventions, June 3-8, and the National Association of Real Estate Exchanges 
convention, June 19-21. 

Some of the larger conventions to be held in Louisville this year with their esti- 
mated attendance, include the Presbyterian General Assembly, 5000 delegates- 
Fraternity of Operative Millers, 2,000 delegates; Train Dispatchers' Association o« 
America, 500; Kentucky Educational Association, 3,000; Federation of Catholic Soci- 
eties of America, probably in excess of 25,000; an equal number of Christian missionary 
convention delegates; the Southern Educational Association, at least 2,000; National 
Master Bakers, 1,500, and scores of conventions ranging from 100 to 500 delegates and 
visitors. Active preparations are now being made to entertain in Louisville at least 
50,000 visitors at the North American Saengerfest in June of 1914, and the Perry Vic- 
tory Centennial celebration in October, 1913, which will probably attract as many 
visitors as a national exposition. 





HE Belknap plant is one of the biggest organizations in Louis- 
ville. In fact, it is one of the largest establishments of the 
kind in the world. The business is national in its scope, there 
being few merchants in the whole South and West or in the 
regions to the North and East but buy goods from the House 
of Belknap. The eleven warehouses comprising this group 
occupy three city blocks and contain a total floor space of 
over twenty-four acres. They are up-to-date in every par- 
ticular, with telephone and pneumatic tube systems for the sending of orders to the 
various departments, gravity freight conveyors, large and commodious packing rooms, 
railroad switches to the various shipping floors, besides great underground tunnels 
connecting the five largest. These make it possible to truck freight from the top floor 
of any one of them to any part of the others without leaving the premises. 

In this great establishment is conducted a modern hardware and manufacturing 
business in its broadest sense. This company supplies vast sections not only with car- 
penters' and mechanics' tools, cutlery, builders' hardware and other hardware items, 
but handles also one of the most complete and diversified lines of furniture to be found 
anywhere in the country. 

The Belknap Company employs over one hundred skilled workmen in its harness 
factory alone. 

"If you haven't seen Belknap's, you haven't seen Louisville." 



■^ 




Why You Should Locate Your Factory 
in Louisville. 

I HE first considerations of a manufacturer are location, looking to dis- 
tribution of manufactured product, advantageous freight rates and 
a fuel supply. It is in these that Louisville appeals strongest. This 
city is within sixty miles of the center of population of the United 
States, is a freight basing point, and enjoys the cheapest coal the 
year round of any city in the country. Being a river town, our fuel 
supply is always sure, ample and cheap; Pittsburgh coal in com- 
petition with the excellent Kentucky product (right at our doors) 
gives an advantage no manufacturer should overlook. Manufacturing coal of the best 
quality is delivered in Louisville the year round at $1.50. As a good location for 
manufactures, the city of Louisville makes its claims upon its merits. It offers you: 
Exemption from taxation for new industries for five years. 
Factory sites at the most reasonable prices. 
Ten trunk line railroads to compete for your business. 
Power at low cost, whether steam produced from coal or electric. 
Labor of good quality, contented and skilled. 

Banning facilities, ample and liberal, ready for any industry of known merit. 
Railroad and water transportation facilities and rates unexcelled for excellence 
and cheapness. 

Location central to a large and rich territory, rich both in raw materials and 
in consuming markets, the kind of location which cheapens the cost of production 
and increases the profits on manufactured articles. 

This is why Louisville has 2,000 manufacturing plants. 
Why Louisville has the largest plow factory in the world. 
Why Louisville has the largest wagon factory in the world. 
Why Louisville has the largest axe handle factory in the world. 
Why Louisville has the largest factory making a specialty of ice making 
machinery. 

Why Louisville has the largest box factory in the world. 

Why Louisville factories produce the largest output of manufactured tobacco, 
whiskies, sole leather, jeans, corduroys, cement and plumbers' supplies of any city 
in the world, and leads the South as a manufacturer of soap, paints, varnishes, 
flour, stoves, tinware, pianos and organs, cotton seed products, sewer pipe, pickles, 
vinegar and other articles too numerous to mention. 

These 2,000 industries would not have located here if they had not found our lo- 
cation, fuel supply, shipping facilities, and everything entering into the question of 
cheapest production just right. | 

Louisville invites you to the city where manufacturing is done under the best con- 
ditions, where the cost of production figures to the lowest minimum. 



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This Is Kentucky. 

"Not the oldest nor yet the youngest; not the richest nor yet the poorest; not the 
largest nor yet the least; but take it all in all, for men and women, for flocks and 
herds, for fields and skies, for happy homes and loving hearts, the best place outside 
of heaven the good Lord ever made." 




I NE of the most delightful attractions of Louisville is the Seel- 
bach Hotel. It is the logical stopping place for discriminating 
travelers who are satisfied with none but the best. For the 
Seelbach is unrivalled not only in Louisville, but also in the 
South and West for superior accommodations. Its architec- 
ture, its appointments, its furnishings, its cuisine, its service, 
and its convenient location all stamp it as one of the leading 
hotels of America. The Seelbach, on the corner of Fourth 
and Walnut streets, occupies the most prominent location in 
Louisville. It is in the very heart of the retail business district, is surrounded by all 
the leading theaters, within a block of the Postoffice and Custom House, and any public 
building in the city can be reached from it in at least a five minutes' walk. 

Noticeable features of the Seelbach are the lobby, with massive pillars of Vermont 
gray marble, its mural paintings depicting scenes of pioneer days in Kentucky, and 
the main dining room with Convent Sienna marble columns and Venetian Renaissance 
treatment, making this room one of the handsomest in the country. The Rathskeller is 
the most famed feature of this hotel and deservedly so. Its walls are made of the famous 
Rookwood tile and pottery, and were built at a cost of $40,000 for the walls alone. It is 
a true reproduction of the famous underground drinking hall of one of the old castles 
on the Rhine. It is one of the most quaintly beautiful Rathskellers in this country, and 
really one of the sights of Louisville. 

The Seelbach is owned and operated by the Seelbach Hotel Company, of which 
Mr. Louis Seelbach is president; Mr. Otto Seelbach, vice-president, secretary and 
treasurer, and Mr. Carl Rindt, manager. All of these gentlemen have had long years 
of experience in catering to the public, being also proprietors of the "Old Inn," Sixth 
and Main streets, and the "Victoria Hotel," Tenth and Broadway, in this city. The 
"Old Inn" being opened by them in 1880, and known as "Seelbach's," a rendezvous for 
discriminating travelers before the opening of the present Seelbach. 



A hotel of national fame. Louisville has 24 hotels to care for visitors. 




Interior views of the Seelbach Hotel. You should come see it. 




View on Pennsylvania Avenue, Bluegrass Addition. 





ENN SYLVANIA Avenue is an ideal spot for a home. It is the main 
avenue connecting Frankfort avenue with the Brownsboro road, 
and is destined to be the choice residence street of all Crescent 
_Hill, with all the conveniences of the city, and yet far enough out 
and high enough up to have the charms of the country. The air is 
_j)ure and the scenery is beautiful. Increasing popularity means in- 
creasing values. No part of Louisville has grown so rapidly 
within the past few years as has Crescent Hill, and the most pop- 
ular part of Crescent Hill is Pennsylvania avenue in Bluegrass 
Addition. Prices are low compared with the real worth of the property. The new Bap- 
tist Theological Seminary is to be located near the north end of Pennsylvania avenue, 
where hundreds of thousands of dollars will be spent on buildings and grounds. This 
will certainly boost values. 

We make a specialty of home sites, building homes and sub-divisions. 
Douglass Park Subdivision, connecting Bardstown road and Cherokee Park. 
In the beautiful Highlands where substantial home builders are putting their 
money — in the section that is being built up with lovely residences — high and dry 
above the germ-laden atmosphere of the lower and older districts, the better classes 
are rapidly moving to this point where the air is pure and sweet. 

The natural scenery is beautiful, and to this has been added broad boulevards, 
and the city has spent thousands of dollars to make Cherokee Park and its surround- 
ings the most attractive in the country. For a home there can be no better spot. 

Mr. Earth Merchandiser, opportunity i knocking at your door here in Louisville. 
We believe in Louisville. We know that you can make no mistake to invest in Louis- 
ville real estate. We know that Louisville is one of the best places to live. Get ac- 
quainted with us. THE TOWLE REALTY COMPANY, Kenyon Building. 




GIRLS HIGH SCHOOL 




Four representative Louisville schools. We have loi more like these in this city. 





THE RIFFLES 



^^^rokee 




HIRTY-ONE years ago, the two Ballard brothers — in response 
to the law of supply and demand — built a mill at Louisville 
that was destined to gain pre-eminence among the twelve 
thousand flour mills of the United States. Charles T. and 
S. Thruston Ballard are the names of these two brothers — an 
honored name in the historic annals of Kentucky — who in 
1880 founded the institution that has come to be known in 
the commercial world as the Ballard & Ballard Company. 
The first year's output was 36,000 barrels of flour. During 
the past few years the average output has been 700,000 barrels each year. In 
1880 the wonderful shaft or obelisk, "Cleopatra's Needle," was received in the 
port of New York as the gift of Egypt to the United States. Quick to grasp 
an opportunity, the word "Obelisk" was then seized upon as the trade-mark of Bal- 
lard Mills. "Obelisk" is today throughout the Southland identified with pure patent 
flour — the highest grade, the best flour for all purposes. 

The "Ballard boys," as they are affectionately known, have been the pioneers of 
the great milling industry in modern welfare work, in sharing profits with their em- 
ployes and last, though not least, in pure food legislation. 

The employes themselves have charge of the rest-room, wherein are located the 
library, pool table, game tables, pianola, and, in fact, every other article which tends 
to enhance their comfort or pleasure. All social events are under the employes' 
supervision, as is the Mutual Aid Society. 

At the end of the year the profits are shared with every employe who has been 
with the firm two years or longer, and in this connection there are several cases of 
father and son now employed. 

The Ballards were among the very first to secure their guarantee under the Pure 
Food and Drugs Act. Even their mill feed has enjoyed the unique position of being 
without any of the adulterants which have usually characterized these commodities, 
so that today stock raisers consider the name "Ballard" on a sack of feed as synony- 
mous with Purity. 





A Nine-Foot Stage of the Ohio Means Much to Commerce. 

]HIS picture shows the canal and locks at Louisville. Includ- 
ing the dam and approaches, it represents an expenditure 
of over $4,000,000 by the national government. To meet the 
demands of a nine-foot stage in the Ohio river, an additional 
appropriation of $5,000,000 has been made to widen this 
canal, $1,800,000 of which is being expended this year. When 
the work is completed it will be wide enough to accommo- 
date the larger steamers sure to follow the demands of a 
greater river commerce. This is only one instance of the 
awakening of the national government to the bearing this greatest of waterways 
is to have on future commerce. For of all rivers, the Ohio now has first con- 
sideration of Congress, as that body fully realizes the strategetic position this 
waterway holds, and until its locks and dams from Pittsburgh to Cairo have 
been completed, improvements in tributary rivers will give little if any advant- 
ages to commerce. 

Working on this principle, the government has now completed thirteen 
locks and dams between Pittsburgh and Louisville at a cost of one million dol- 
lars each. Sixty millions of dollars have been made available for this great 
work, five millions of which are being expended annually, and it is conserva- 
tively estimated that within seven years a nine-foot stage of water will be 
available the year round from Pittsburgh to Cairo. In addition to this, a 
project to dig a canal to connect the Great Lakes with the Ohio is on foot, 
and capital assured for its completion. This will give a direct route North and South 
for the Panama trade, and the shipment of freight on the same bottom from the Great 
Lakes, to the Gulf. 

The average mind may find it hard to grasp what this will mean to Louisville and 
the cities on the Ohio river. But the business man has a clearer vision of the great ben- 
efits to come to him. For it is conservatively estimated that a freight bill of $1 
from Pittsburgh to Louisville will be cut to 20 cents by this all-water route. And 
with an assured stage of water, river steamers can make a time schedule equal to if not 
quicker than by rail, and traffic will not be disturbed by a low stage of water. 

Louisville will benefit from a nine-foot stage of water as no other city situated on 
the Ohio. It enjoys the finest and deepest natural harbor on this river. Louisville 
will gain greatly from the fact it is the most central large shipping point, a freight 
basing city, and the Gateway to the South. It is destined to grow in commercial im- 
portance as few cities of the nation, for it will offer advantages to merchant and manu- 
facturer that cannot be overlooked by the business man wise enough to see the trend 
of commerce in the near future. 





Work of a Louisville architect. Louisville has several architects of national fame. 




Louisville Has the Most Beautiful Parks 
in the World. 

ENTRAL PARK is the b^ast of New York, Lincoln Park of Chicago, 
Fairmount Park swells with pride any citizen of Philadelphia, yet 
in not too boasting a spirit Louisville can point with pride to not 
one but four city parks which rival in beauty any of these. Our 
parks in their natural beauty have won the admiration of landscape 
gardeners from every nation, and they are one in pronouncing ours 
the most glorious parks in the world. It has not been found neces- 
sary in Louisville, as in many other cities, to resort to artificial 
methods in order to produce an impression of beauty, for the city found her parks 
practically made to order, waiting only to bs completed by the addition of roads and 
walks and playgrounds, and offering to her citizens that which is of inestimable 
value — clean, invigorating air and an opportunity easily to get away from brick 
walls and granite streets and feel the yielding turf below and see the azure sky 
above. 

A distinct feature of Louisville's park arrangement lies in the fact that 
every one of the embryonic Gardens of Eden is extremely accessible to the 
public at large, through an excellent line of operation of street railways which 
practically puts Cherokee, Shawnee, Iroquois, Central and other parks at the citi- 
zen's door. In other cities there are undeniably beautiful tracts, but these are 
often found to be peculiarly situated for the benefit of the motorist, who spins in 
his big touring car from his home to the park boulevards and gives never a 
thought to other individuals, not so lucky as he, who are compelled to utilize 
"shanks' mare" in getting to the parks on account of inadequate car service. 

The location of public parks in numerous cities of the United States is 
either so remote from the heart of the town or else is so unfrequented that 
electric railway transportation to the garden spots is either tedious and com- 
plicated by transfers or is altogether a negligible quantity. In respect to quick 
transportation to beautiful scenery, where the great outdoors may be enjoyed 
to the fullest, Louisvillians may well congratulate themselves. 
Our parks and how to reach them: 

Cherokee Park contains 330 acres, and has six miles of macadamized road- 
way. Golf links and tennis courts open to the public. Take East Broadway 
or East Walnut street cars. 

Central Park has tennis courts and playgrounds for children. Take Fourth avenue 
cars going south. 

Iroquois or Jacob Park, at end of Grand boulevard, contains 670 acres and has five 
miles of macadamized roadway. There are approximately 15,000 native forest trees in 
this park and the planted trees and shrubs number upward of 200,000. Take Fourth 
avenue car going south, via Third or Seventh streets. 

Shawnee or Western Park, located on the banks of the beautiful Ohio, is known as 
the flower bed of the series of parks. Has a magnificent bathing beach. Tennis courts 
open to the public. Take West Broadway or West Market street cars marked "Shawnee 
Park." 

Fontaine Ferry Park, foot of Market street, on banks of Ohio river. Band concerts 
afternoon, evening, and vaudeville with every conceivable amusement device to please 
the visitor. Take Shawnee Park cars on Market street going west. 

Riverview Park, on the Ohio River at end of Broadway car line. Every amusement, 
band concerts, vaudeville, famous lagoon and water amusements. 





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Two leading manufacturing plants of Louisville. We have 1,998 other factories here. 





Louisville's Excellent Public Library System. 

EW CITIES are better equipped with public libraries than Louisville. 
The magnificent stone building located at Fourth and York streets, 
in part a gift of Andrew Carnegie, contains one of the finest libraries 
in this country, and including the sub-libraries, represents an ex- 
penditure of over $i.oco,ooo. An excellent feature of the system in 
this city is the location of the seven branch libraries. These 
branches, conforming in many respects to the main library, are in 
Crescent Hill, the Highlands, Parkland, Portland, West Jefferson 
Street and Shelby Park. There is a colored branch at Tenth and 
Chestnut streets, and another is being planned for the Eastern section. At present 
163,284 volumes are catalogued for public use. This number is being added to at the 
rate of 1,500 volumes per month. These are for free use in the building, and most of 
them can be taken home by any citizen having a library card. The library 
system represents a collection of many years, as the old Polytechnic library, and 
many private libraries have been merged in. forming the present institution. 
There are books to be found here on any scientific, professional or business sub- 
ject, and for workers in the trades and industries, and fiction to meet the wants 
of any reader, be he man, woman or child. 

As an indication of the amount of interest taken in our library system, 
682,884 volumes were circulated the past year, and since the opening of the new 
library, in 1905. it has issued 3536.613 volumes for home use. 

The reference room is a feature much appreciated. Here information on any 
subject can be found. There are 25,000 volumes in this department alone. 
The current issues of 470 periodicals are on file for use in this room, and the com- 
pleted volumes are bound for future reference. In addition to the principle 
magazines, daily papers from every city in the United States are to be found on 
the library's files. 

The children's room is a popular feature of the library, and about every book 
on juvenile subjects can be had, and collected with particular care as to what 
effect they might have on the minds of the young. 

The Library's Museum contains many interesting and valuable specimens, 
such as birds, plants, shells, relics and curios. It is open from 2 to 5 daily, and 
for reference an information list is given visitors. 

The art room is the most inviting department of the library. At many periods 
of the year exhibits are made which are free to the public, and in addition to these, 
the beautiful paintings owned by the Library Association give the lover of the 
beautiful in art many enjoyable hours with the old masters. 

The library is frequently favored with gifts from loyal citizens. Recently, a 
Etatue of Stephen Collins Foster, author of "My Old Kentucky Home," was given 
bv the Commercial Club. A bill of lading issued in 1800 and a certificate of the Ken- 
tucky State Colonization Society are recent gifts of W. R. Belknap; two hundred 
and ten volumes of rare old books have been donated by Judge A. P. Humphreys; 
many volumes of Yiddish books, presented by the Louisville Yiddish Literary Society 
form a rare collection; two famous paintings, "Morning" and "Man Would Be King," 
have been loaned by the Kentucky artist, iJidney Gorham. This only represents some 
of the additions of the past year, and is only one year's collection out of a half-cen- 
tury's history of this institution. 

The old Polytechnic Library, which was consolidated with the present institution, 
was, in its day, one of the most famous libraries of this country, and had a very large 
collection of books, and a museum of national fame. The present consolidated library 
is thereby made one of the most interesting places to visit in Louisville, and a visitor 
can profitably spend at least a day among its treasures. 





A Pioneer Real Estate Ag-ency. 

ORTY-THREE years ago, way back in the year 1869, Mr. W. C. 
Priest established the firm of W. C. Priest & Co., real estate and 
rental agents, in Louisville. With the highest sense of honor, a 
standard of business ethics that assured every transaction to be 
as represented, this agency has grown to be one of the largest in 
Louisville or the South. It has always borne the reputation of being 
a close student of real estate and rental values. An experience of 
nearly a half-century gives the insight, and a corps of employes, 
headed by Mr. J. E. Slaughter, the president, connected with the 
firm for the past twenty-five years, furnishes the push and energy to bring to a suc- 
cessful conclusion any business entrusted to W. C. Priest & Co. They make a spe- 
cialty of rental property. 

The illustration shows the new building recently erected and owned by W. C. 
Priest & Co., at 506 West Jefferson street. It is directly opposite the Court House, 
most centrally located, and one of the best equipped agencies in Louisville. 





Few cities have better amusement par ks than Louisville. Night scenes showing two of them. 




Five new residences that prove Louisville is really "a city of beautiful homes.' 




Ten Railroads Give Louisville Great 
Shipping: Facilities. 

OUISVILLE, like every other city of importance, 
owes much to the transportation facilities which have 
enabled her merchants and manufacturers to distribute 
their products all over the country. The fact the city 
is situated upon the most important inland waterway 
on the globe has aided in equalization of freight rates, 
and local commercial institutions enjoy an advantage 
in this regard over many other cities not so favored. 
Ten railroads enter Louisville and two of them have their general offices 
here. These are the Louisville and Nashville and the Henderson Route, 
which is controlled by that road. The other lines entering the city are 
the Illinois Central and the Southern, which operate South and West; the 
Chesapeake and Ohio, from the East; the Big Four, Monon and Pennsyl- 
vania, between Louisville and Chicago and the Middle West, and the 
Baltimore and Ohio Southwestern, East and West. 

Louisville is attaining more and more importance from a railroad stand- 
point on account of the fact that this is recognized as one of the important 
natural gateways into Southern territory. The movement of traffic from 
the North into the South and vice versa is naturally through Louisville, 
and this is one of the city's most logical claims to commercial supremacy. 
Grain, which must be moved from the West into the Southeast, is handled 
largely by way of Louisville because this is the most direct and logical 
route for it to take. Lumber manufactured in the South and destined for 
Middle Western and Eastern furniture factories and railroad shops de- 
velops traffic, a large portion of which comes to Louisville by right of her 
commanding geographical position, making her the natural gateway for 
that business. 

The railroads have of late been preparing for a big industrial develop- 
ment in Louisville, which seems certain to come. Terminal facilities are 
being improved and room made for the scores of new factories which the 
city is going to get as a result of the advantages which the Kentucky 
metropolis has to offer and the hearty invitation to come which is being 
extended. It is estimated that within the next five years from $10,000,000 
to $15,000,000 will be spent in improving terminals around Louisville. 

The railway systems having terminals here know the future of Louis- 
ville better than most of her citizens, for the activity of these railways in 
improving their traffic facilities in the Falls City indicates they are accu- 
rately forecasting conditions here with a nine-foot stage in the Ohio River. 
They know our commerce is bound to increase with great strides when the 
Panama Canal is completed and all-the-year traffic is assured from Pitts- 
burgh to New Orleans. They are building ahead of a greater Louisville, 
for they know with our central location, a city in the midst of both manu- 
facturing and agriculture, Louisville is bound to be the largest city South 
of the Ohio River, a metropolis of no less than 600,000 population within 
fifteen years. 








^-;^A^t^if'm-~n-~-i~^-,i^.i—„— - 




Three of Louisville's leading wholesale establishments. We have many like these. 




The South's Largest Wholesale Market. 

lOUISVILLE is the largest wholesale market of the South, and is 
showing increased sales this season in all lines, making our posi- 
tion secure as a leading market of this great and rapidly growing 
section of the country. Since the olden days when Shippingport 
was a busy part of the present Louisville, when all freight coming 
down the Ohio had to ba transferred here for the lower river trade, 
this city has maintained its leading position as the first wholesale 
market of the South. The same good reasons for our prestige as 
a market are ours today, and the trade of the South and South- 
Central States appreciate our advantages ai to freight rates, central location, and the 
facilities of our merchants to meet the demands of the trade with quick service, and 
.he right goods sold at the lowest market price. 

In this day of keenest competition it is necessary to seek the best market, in 
price as well as in assortment of goods. It is essential to seek the largest market 
with the shortest haul on the merchandiss to offer your customer. It is just this 
that has made Louisville the prime factor in the success of so many merchants. 
They can come here, get a selection to their liking, shop among many large 
houses, and on going home feel sure of not doing any better or even so well 
in any other market. 

Not only does Louisville job everything to be had, but we manufacture 
much of the merchandise sold here; it is in large part a first-hand transaction. 
As a market Louisville occupies a commanding position; it is famous for its 
great lines of dry goods, clothing, shoes, cotton fabrics, woolen goods, hardware, 
paints, cement, tobacco, groceries, plumbers' supplies, stoves, farming implements, 
and many other lines. In any one of these it leads the South, and in some 
the Southeast and Southwest. 

To give an idea of our trading in leading lines, our sales of dry goods alone 
is conservatively estimated at $12,000,000 annually, two houses of this mar- 
ket selling over $8,000,000 of this amount. Hardware is another large line 
of this market. There are eight large wholesale establishments, one of which is 
the second largest in the United States, and hardware and heavy iron sales 
foot up to more than $25,000,000 annually. Water transportation gives Louis- 
ville an advantage over any other Southern market in the sale of heavy mer- 
chandise, for our transportation charges are lower. 

The Merchants and Manufacturers Association is a local organization com- 
posed of the wholesale merchants and manufacturers of the Louisville market. 
It has done a great work in bringing closer together the three principal ele- 
ments in trade, the manufacturer, wholesaler and retailer, and it has done so to 
the advantage of all. 

The semi-annual merchants banquets of this association have become famous. 
In the fall and spring seasons the Louisville merchants send their invitations 
broadcast throughout the South-Central States. With this invitation not alone 
goes the request to come "wine and dine" with our merchants, but a tender of 
railway fares is made, and every accommodation is offered to make a trip here with- 
out cost. And these merchants know that they can still buy on the same basis as 
of other markets which do not show such appreciation of their patronage. Three 
hundred thousand invitations were sent out to merchants by this association last year. 
The Package Car Service is a convenience to shippers inaugurated by the Mer- 
chants and Manufacturers Association. This service insures the trade a shipment 
of goods in broken car lots at about the same time consumed in a shipment by ex- 
press, but at freight rates. This is a daily service, and practically all points in Ken- 
tucky, Tennessee and Indiana can be reached in twenty-four hours. 

This association also maintains a freight bureau for the accommodation of mer- 
chants, wholesale or retail. It has at its head a thoroughly practical railroad man, and 
it is his business to answer any question on freight matters that may perplex the 
shipper. This has proven a much appreciated part of the association's work, and is 
only another indication of the thoughtfulness of the Louisville trade in looking after 
the interests of its customers. It goes to show that in trade as well as in social mat- 
ters Kentucky hospitality crops out to the advantage of the stranger quite as much 
as to the one from whom he buys. 



'5;'S 



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Iff I* ft #■*«' p imrrii 

ii if ii i ii P !> if ii 
it Pi it iiii ii li ii" 



-- s-' 




ATHERTON BLDG. 4Xd £ CHESTNUT 



Louisville Real Estate a Good Purchase. 




jOUISVILLE, the metropolis of the State of Kentucky, is situated at 
the most strategic point in the Ohio Valley for the making of 
the greatest interior point of commence. The climatic conditions 
are all that could be desired. The back country is the famous 
Bluegrass, yielding the best of everything that land produces. 
It has from its beginning been one of the best and most econom- 
ically governed cities in the United States. The topography of 
the city has made it possible to extend public utilities of all kinds 
at a minimum cost per capita; all of which has earned for Louisville its world- 
wide reputation for low cost of living. Its geographical location and nearness 
to the center of population has contributed largely to the growth in value 
of real estate and has made Louisville real estate a most desirable investment. Louis- 
ville has grown to a fixed position from which she is sure to become much larger. 
Property is expected and does pay 6 per cent net. In addition to this 6 per 
cent, the annual increment is phenomenal. 

The individual illustrations of what this increment has been during the past 
ten years has many parallels. A lot on Walnut between Third and Fourth 
streets sold for $10,000 and was improved to the value of $10,000 additional. 
This same property sold respectively for $35,000, then $50,000 and $70,000 has 
been declined. It has paid 6 per cent on its cost from the date of completion of 
the building and the land value has multiplied six hundred per cent, which 
divided over ten years has made an annual net increment of 50 per cent. 

In the Highlands a piece of property which embraces thirty acres has gone 
from a farming proposition to a town lot proposition along the following lines: 
Its value when subdivided was $30,000; its town lot value today is on a basis 
of $450,000. 

In the West End a piece of property of twelve acres which a few years ago 
had a valuation of $12,000, has been sold out in city lots on a valuation of $60,000. 
Taking these examples of how real estate increases wealth, it is safe to say 
that any investment in Louisville real estate will pay, be it cottages, lots, 
stores, office buildings, apartment houses, hotels or warehouses. To illustrate the 
increase, the following figures, based on the assessed value of Louisville at the 
different periods, shows the net increment over the 6 per cent that real estate 
pays. The real estate value in — 

1850 was $ 18,000,000 i8go was , $ 90,000,000 

1870 was 71,500,000 1910 was 223,600,000 

igi2 was $260,000,000 




These figures show that the holders of the property embraced within the city 
limits as a whole made forty-three million dollars in the past two years, and in the 
past twelve years $150,000,000, which has been generally distributed. From this prop- 
erty rents are collected to the extent of $20,000,000 per annum, and taxes are paid out 
of it of $5,000,000, leaving $15,000,000 for cash monthly dividends. Considering the 
investment of over 10 per cent per annum, Louisville real estate is the best paying 
and safest investment of money that can be had. 




Two of the newer office buildings. Lonisville is building faster than any Southern city. 



w 




Louisville, a Leader in Education. 

jN MATTERS of education Louisville ranks high. This city has 
105 schools, both public and private. The public school system 
consists of forty-eight ward schools, four high schools, a manual 
training and nine night schools. Besides the large number of 
private schools, there are two theological seminaries, two medical 
colleges, a college of dentistry, two colleges of law, a college of 
pharmacy, an art school, two military academies and one university, 
giving a range in education to meet any demand. Louisville is 
particularly strong in the standard of its public schools. In 1910 
the new school law, creating a Board of Education of five members, went into effect. 
A non-partisan board was elected, and strictly on the merits of each member. This 
board has shown the wisdom of the new law, for today Louisville has a public school 
system based on the best features of the best school laws of this country, and every 
official from superintendent to teacher has been employed strictly on a merit basis. 
An advanced step recently taken was the consolidation of the three girls' high 
schools in the one enlarged building at Fifth and Hill streets under the name 
of Central Girls' High School. This consolidation gives students the advantage 
of taking commercial work, domestic science, including sewing and cooking, 
along with the cultural subjects during their secondary school years. As sepa- 
rate schools this has heretofore been denied them, and is not offered in the 
public schools of many cities. 

Departmental seventh and eighth grade work is a new feature of note. 
Several departmental centers are now established where teachers specializing in 
some one subject will have charge of that subject in teaching children in the 
seventh and eighth grades. At the same time manual training and domestic 
science work will be offered. This is for children not able to avail themselves 
of a high school education, and to help those least able to help themselves. 
Several loyal citizens of Louisville have given money toward the extension of 
this departmental center work, and it is to be extended to every section of the 
city. 

The Manual Training School for boys is an important branch of the public 
school system. Here every facility known for training the hand as well as the 
mind is offered our boys, and it is making better and more useful citizens 
for a future and more cosmopolitan Louisville. 

The Boys' High School offers the higher branches, and is in the first ranks 
of schools offering a course for entrance to the best of the universities. 

The law and medical departments of the University of Louisville are old 
established and among the best in the country, the medical department being 
the first established west of the Allegheny Mountains. It was established in 
1837. Louisville has always been a center of medical education in the West, and 
a combination of interests on the part of the medical institutions a few years 
since has resulted in great improvement in conditions and a marked advance in 
the efficiency of the institutions remaining. Among other lines associated with 
medicine, educational facilities are provided in Louisville. There is a pharmacal col- 
lege and a dental college, the latter connected with Central University. 

In theological education Louisville is the foremost city of the South. The 
Louisville Presbyterian Theological Seminary, the buildings of which are regarded 
as fine examples of architecture, reminding one of the old colleges at Oxford, and 
the Southern Baptist Seminary are the leading institutions of their denominations, 
the latter in point of attendance being the largest in the United States. 

Louisville has not neglected the artistic in its educational facilities. The city 
possesses an art institute of the highest class. In commercial schools we are most 
abundantly supplied, and with a class assuring the best business education and a 
position awaiting every graduate. ' 




Louisville A Religious Center. 




OST important among the many factors that have united to place 
the city of Louisville upon the exalted plane it occupies is the fact 
that it is a city of churches. Its advanced educational advantages 
are largely due to its religious atmosphere; its staunch commercial 
standing and splendid credit in the business world is bulwarked 
upon its religious spirit. Its high place in the social world is due to 
the loyalty of its people to things religious first, then to those that 
are temporal. 
Louisville's population is estimated at nearly 250,000. Statistics show that over 
half that number are allied with some of its many churches. The estimated Catholic 
membership is about 65,000, while the Hebrews and other churches will reach 80,000. 
It is estimated that Louisville's denominational edifices, together with congre- 
gational and denominational properties, is worth nearly $15,000,000. 

As monuments to the altruistic spirit— the spirit that is Christian in its every 
phaze and therefore closely allied to the church— Louisville has scores of char- 
ities. There are homes for orphans of every denomination, homes for the 
nondenominational and shelter for them all. The Baptists, the Methodists, the 
Presbyterians, the Episcopalians, all maintain denominational orphanages, where 
thousands of defenseless, homeless little ones find a haven and are trained for 
useful lives. 

In Louisville every nation finds a place to worship. Nearly every creed has 
a congregation or church, and nearly all ar in a healthy state. In the trio of 
Young Men's Christian Associations the non-church member may enjoy a Chris- 
tian atmosphere. That organization, the strongest in the South, has a railroad 
branch and a colored branch, and is now building a magnificent new home cost- 
ing $350,000. 

The foreign population— Germans, Jewish and others, all have their 
churches. The German Methodists have about 1,000 members here, while the 
big evangelical churches, with a total of nearly 6,000 members, together with 
the Lutheran churches, offer satisfactory places of worship for the entire Ger- 
man population. Every phase of Judaism, from the strict orthodox to the 
most liberal of the new or reformed creeds, are represented. 

Aside from the fact that Louisville has a full share of churches, it is the 
home of two of the largest theological seminaries of the continent. The Pres- 
byterian Theological Seminary is equaled by but one other in the United States in 
point of attendance and general success. Its buildings at First street and Broadway 
are the most beautiful in a city of many beautiful structures. The Southern Baptist 
Theological Seminary holds the highest place in the seminary class of the entire 
South, and its students outnumber any similar institution in the United States. 

Louisville has 235 churches, or congregations. There are thirty-six Catholic 
churches, four Jewish synagogues, nine Evangelical churches, seventeen Methodist, 
eight Presbyterian, twelve Christian, seventeen Protestant Episcopal, twenty-eight 
white and twenty-three colored Baptist churches, four German Methodist, nine 
Lutheran and one Unitarian. 

By reason of Louisville's high place in the religious world, it is the meeting 
center for Christian people from over the whole country. Conventions, conferences 
and religious gatherings of magnitude are held here annually. 





B.F.AVERY &50NS. PLOWS. 

FACTO RY COVERS 36 ACR.ES. 



Four of our largest manufacturing plants. We have 2,000 factories in Louisville. 



Club Life In Louisville. 




jOUISVILLE is affectionately known the world over as "a city of 
homes." Clubs therefore have not taken on that air of ex- 
clusiveness, become the dwelling place of the membership here, 
as is noticeable in many other cities. The influence of the home 
is seen in every club. The architecture of the club buildings, 
the furnishings, the hours in which the members while away time 
between business all bespeak of home ties. You cannot enter a 
Louisville club without noticing that air of "hominess," a quiet 
sumptuousness about the furnishings, and a touch here and there 
that tells a beautiful story of love for the companionship of mankind, yet a stronger 
tie of every Louisville man for his home. This is why Louisville, strictly speaking, 
is without a clubman class, our love of home being too strong to create it. Clubs 
to us represent a place for companionship and recreation, not exclusiveness, and not 
to create a class. 

The oldest and most widely known club of Louisville and the South is the 
Pendennis. It was founded in 1881, and it numbers among its membership many 
of the most famous men of business and professional life in this country. Its 
members are not confined to Louisville, and number more than 500. The Pen- 
dennis is deservedly famous for its cuisine, its vintages are the rarest, and the 
service conveys the best ideals of Kentucky hospitality. Its home on Walnut 
street has recently been remodeled, its architecture conveying the true type of 
the old Southern mansion of sweet memories. The Pendennis is a club com- 
posed mostly of the older citizens of Louisville. 

The Tavern Club is one of the newer organizations and the club of the 
younger man. It derives its name from the fact its first home was in a section 
of the Gait House. Its membership now numbers more than 300, and in a short 
time it has gained a name for hospitality and cuisine second to none. Its home 
on Third street near Chestnut, like the Pendennis, has clung to the old Southern 
mansion idea in its architecture and furnishings. A feature of this club is its 
periodical gatherings of members for an evening of song and good cheer to 
which guests from other cities are invited and the membership made better 
acquainted. 

The Louisville Country Club has a magnificent new home at the head of 
Mockingbird Valley, just a few miles out, and overlooking the Ohio river. In 
picturesqueness of setting it is surpassed by few if any clubs of its kind in the 
country. This club has fine golf links, swimming pool and every feature a part 
of the modern country club. It is famous as the home of the "summer wid- 
ower," and is a joy to the lover of the beautiful in nature. 

The Audubon Country Club is one of the newer organizations. It is located 
southeast of the city and is composed largely of sportsmen, athletes and the lover 
of golf, shooting, tennis and horseback riding. Its golf course is pronounced one of the 
grandest in the country from a topographical viewpoint. Audubon Park subdivision 
is building 'round this club, and is adding to its attractiveness and membership. 

The Standard Club is the Jewish organization. It has the distinction of owning 
two club homes, one at 648 South Third street, in the city, and a country house for- 
merly owned by the Louisville Country Club. This affords its membership a home 
in the country in summer, with golf links, swimming pool, and every delight of coun- 
try life, and in winter a sumptuous town house with every known luxury of 
club life. The Standard Club occupies an important part in the Jewish social life of 
Louisville, and its membership represents the wealth and culture of the Jewish pop- 
ulation of this city. 

The Elks' Club, with handsome club rooms on Walnut street. Knights of Colum- 
bus, located on South Fourth avenue, the Delmont Club, the German Club of the East 
End, and many other lesser organizations, make up the club life of Louisville. And 
they meet the needs of the citizen of whatever nationality or religious faith. 





"1 pre5Byter[an seminary 



LINCOLN BUILDIN G^ 



Beautiful examples of Louisville architecture, the work of Architects McDonald & Dodd. 









t 



A memorial of national fame and two new Louisville structures you should see. 




Prominent in the business affairs of Louisville. 



F 



3(=i 



^ 



PARTICIPANTS 



ATTORNEYS 
John J. Davis 
Marry W. Robinson 
fohn M. Scott 

BANKS AND TRUST COMPANIES 
American National IJank, Logan C. Murray. 
Commercial Bank iS: Trust Co.. Dr. lien L. Bruner. 
First National Bank, .T. J. Flynn. 
Louisville National Ranking Co., B. A. Duerson. 
Xational Bank of Commerce, ,1. J. Hayes. 
\ational Bank of Kentucky, D. W. Gray. 
Southern National Bank, K. B. Robertson. 
I'nion National Bank, W. Ray Cobb. 

BOOTS AND SHOES 

.rohn J. Schulten tK: Co., .'\le.\ J. SchulTen. 
Streng iV' Tbalheinier, W'm. Thalbeimcr. 

BUSINESS COLLEGES 

I'lyant \' Stratton Business College, George \^^ 
Scliwartz, E- C. Hewett. 

CABINET. HARDWARE. UPHOLSTERY 
AND FLOOR COVERINGS 

(Itis Hidden Co.. R. K. Moody. 

CHINA AND QUEENSWARE 

t'has. Rosenheim Co.. Chas. Rosenlieitn, 

CIGARS 

C. C. Bickcl & Co.. A. T. Cans. 
I'!itel \* Cassebolim, Tbeo. F.itel. 

CITY OF LOUISVILLE 

W ( 1. Head. Mayoi. 

CLOTHING 

llray, Robinson, Curry \\'oo!en >rills. ,\. G. Robinson. 

Kentucky Clothing Co., Raymond Mendel. 

1,. Moses & Co., J. E. Moses. 

to. A. Richardson & Co., R. C. Richardson. 

Shuttleworth Clothing Co.. Markham Levy. 

Shymanski ^: Sons, Wm. Shymanski. 

CREAMERIES 

\*. H. Kwing & Sons., C. (3scar Ivwing. 

DRUGS 

Kobinson-Pettet Co., Chas. P. Frick. 

DRY CLEANING COMPANIES 

Schoppenborst Dry Cleaning Co., F. W. Schop- 
penhorst. 

DRY GOODS— Wholesale 
Blum Bros., J. J. Blum. 
Carter Dry Goods Co., W. M. Carothers, C. E. 

Haswell, W. L. Dickman, W. A. Payne. 
/. M. Robinson, Norton & Co., Chas. B. Norton, 

S. F, Roberts, L. B. Reeves, W. F. Kent. 

ELECTRICAL SUPPLIES 

.Tames Clark, Jr., Electrical Co., James Clark, Jr. 

FLOUR MILLS 

Washburn-Crosby Milling Co., G. Waldo Card. 

FURNISHING GOODS 

S. Shapinsky & Co., E. Mayer. 

GRAIN AND SEED 

Louisville Seed Company, Geo. E. Hays. 



GROCERIES— Wholesale 

Altsheler & Co., Edw. .Mtsbcler. 

HARDWARE 

fi.lknap Hdw. & Mfg. Co.. Frank Casscll. 

HAT AND CAP MANUFACTURERS 

.Mendcl-Weinstock Co.. I-". Weinstock. 
Swann-.\bram Hat Co . C. H. Porter. 

HOTELS 
Tyler Holel, .Nic Bosler, 
Willard Hotel, A. A. Webb. 

ICE CREAM MANUFACTURERS. 

Cuscaden Tee Cream Works, Geo. W. Cuscaden. 

INSURANCE AND CASUALTY COMPANIES 

.American Surety Co., Mason B. Barret. 
C.uardian Life Insurance Co., Jas. A. Yoimg. 
Home Life Insurance Co., T. J. Clancy. 
Ir.ter-Southern Life Insurance Co., .\rch R. Cook. 
J. M. Todd & Co., T. P. Weissenberger. 
Transylvania Casualty Co., Chas. W. Milliken. 

IRON MERCHANTS. 

■IVidii- 1 Irininan Iron (.V... .\dolpb Wagner 

KENTUCKY STATE FAIR 

J. W. Newman. 

LEATHER BELTING AND MILL SUPPLIES 

Fairbanks, Morse Co.. J. F. Snarenberger. T. L. 

Bearce, T. H. Moore, M. F. Crenshaw. 
E. D. Morton & Co., E. D. Morton. 
W. H, Neill & Co., W. R. R. I.aVielle. 

LEATHER FINDINGS 

Busier Bros.. l\dw. J. Bosler. 

LIQUOR DEALERS 

Herrmann Bros., F. J. Herrmann. 

LOUISVILLE COMMERCIAL CLUB 

John M. Scott, President. 
\Vm. E. Morrow, Secretary. 

MACHINERY 

W. A. Wood M. & R. M. Co., W. R. Rice. 

MERCANTILE COMPANIES 

R. G. Dun f< Co., John J. Samiders. 

MERCHANDISE BROKERS 

Pickrell-Craig Co., Otis W. Pickrell. 

MERCHANT TAILORS 

J. Winter, Jr., & Co., Julius Winter, Jr. 

MILL, MINE. FACTORY AND PLUMBING 
SUPPLIES 

Ahrens & Ott .Mfg. Co., F. J. Rcttig. 
Laib Company, Geo. T-f. Laib. 

MILLINERY 

David Baird & Son, L. H. King, W. J. Schell. 
Vatter-Lynn Millinery Co., Henry L. Kerr. 

MOTOR CAR COMPANIES 

Transit Motor Car Co., W. B. Young. 
(Continued on next page.) 



3E 



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DE 



Ul 



J 



M 



Participants — Continued 



NEWSPAPERS. 
Couricr-Toiirn.-il t"o.. f.. V. ITollaTi<l, l'!ric J. IJell. 
Kvcning I'ost. I). I!. G. Rose, Chas. H. .Miis- 

grovc. 
I^ouisville IK-rald, K. 
Loiiisx'illc Tiims, \V 

Thornton. 
Trade Outlook, S. M 



S. Carver, ,1. Krle Davi 
il. ITainnlonil, Juliu:» 



\n<ierson. 
OFFICE EQUIPMENT COMPANIES 

OtVii-c ICrinipnu-nl Co.. Clarence R. Smith 

OPTICAL COMPANIES 
Southern tlfitical Co., Carl .M, Wiseman. 

ORGANIZATIONS 
I.oyal llriler ..i Mnosc. Alli.rl n, Winisett. 

PACKERS 
.\rmoMr & Co., W . .\. Callaway. 

PAINT, OIL. VARNISH COMPANIES. 
I'taslcc-Gaulbert Co., ("ieorRe C. Southwick. 

PILLOW MANUFACTURERS 
Louisville Pillow Co., W. E. Quinn. 
PRINTERS, BINDERS AND LITHOGRAPHERS 
l'"rank'iu Printing t.-o.. Wade Slieltmatt. 
Geo. C. Fetter Co., H. C. Wedekempcr. 

RAILROAD AND CAR COMPANIES 

C. C. C. & St. I.. R. R,. II. llertermann. 

Illinois Central R. R.. I-". W. Harlow. R. H. I'owler. 

Louisville & Nashville Railroad, .1. II. Settle. 

Pullman Company, C. M. Talcott. 

I'eniisylvania Railroad. C. 11. iTac.'erI\-. 

REAL ESTATE COMPANIES. 
:\therlon Realty Co., Peter Lee .\therton. 
Towle Realty Co., Ralph S. Towlc. 



SADDLERY AND HARNESS 
Harbison & Gathright, J. .\' t'.athright. 

SEWER PIPE MANUFACTURERS 
r. Itannon Sewer Pipe Co., M. J. llannon. 

STOCK YARDS 
HoTirbon Stock V'ards, Chas. Ormsby. 
STONE DEALERS 
reter-lUnghard Stone Co., Jos. Iv Rtnghard. 

STOVES AND TINWARE 
Louisville Tin vS: Stove Co., t'larence Cloud. 
Stratton &• Terstegge, Krank .M. Stul/. 

TELEPHONE AND TELEGRAPH COMPANIES 
Cumberland Tel. & Tel. Co., L. K. Webb, W. G. 
Pfingstay, Geo. G. Hall. 

TOBACCO COMPANIES. 

.\nterican Tobacco Co., Chas. 1 lager. 
Ryan-Hami>ton Tobacco Co., W. 1**. .Vlassc)'. 
Strater Bros. Tobacco Co. (Uranch Hurley To- 
bacco Co.), C. D. Harris. 

TYPEWRITERS 

Underwood 'I'yi.iw riter Co.. L II. .\mrine. 

VENEER MILLS. 
Louisville Veneer .Mills, D. K. Kline. 

VINEGAR AND PICKLE MANUFACTURERS 
-Morgan..\bbott-Iiarker Co., D. J. .Xbbott. 

WAGON MANUFACTURERS. 

Kentucky Wagon .Mfg. Co.. V\'. I'. Greusliug. 

WOODENWARE 

Myer-Bridges Co., Harry Rridges. 



L C L FREIGHT RATES AND DELIVERIES 
FROM LOUISVILLE. 

statement showing time required to make less than-eiirload freight deliveries from Louisville, Ky., to 
points at wliich stops will be made on the Trade Extension Tour of th*- Louis\-ille Commercial Club, .Tune 
10, U and 12. 19r.i: also showing class rates from Louisville to those points. 




TO 



Vine Crove 
LeilehlieUl 
Caneyviile 
Beaver Dam 
Central City 
Greenville 
Dawson Sprintts 

FJklon 

Guthrie ..... 

Allensville 

Russellville 

\uburn 

Franklin 
Nashville 

Gallatin 

Portland 

Woodburn 

Bowling Green ... 
Smiths Grove . 
Rocky Hill 
Glasgow Junction 



L C L DELIVERIES 
MADE ON 



Next day 

Next day 

Next day 

Next day 

Next day 

Next day 

Next day 

Second morning 

Krst day 

First day 

First day 

First day 

First day 

First nioruiug . . 

First day 

First day 

First day 

First morning. . 
First morning 
First morning 
First morning 



RATES IN CENTS PER 100 POUNDS. 



CLASSES. 



29 
47 
50 
50 
55 
55 
56 
67 
53 
55 
55 
55 
55 
38 



55 
55 
55 
54 
53 



m 

41 
43 
45 
46 
47 
48 
59 
46 
47 
47 
47 
47 
38 
47 
47 
47 
47 
47 
46 
45 



20 
36 
38 
40 
40 
41 
41 
51 
40 
42 
42 
42 
42 
28 
42 
42 
42 
42 
42 
41 
40 



17 
31 
33 
35 
35 
36 
38 
43 
34 
37 
37 
37 
37 
23 
37 
37 
37 
37 
37 
36 
35 



2 J 
29 
31 
31 
32 
.32 
37 
28 
32 
32 
32 
.32 
18 
32 
32 
.32 
32 
32 
32 
32 



14 
22 
24 
26 
26 
27 
27 
33 
24 
30 
30 
30 
30 
15 
30 
30 
30 
30 
30 
30 
30 



/ 





The Louisville Lighting Company. 

HE pioneer in furnishing electricity to the people of Louis- 
ville was the Louisville Lighting Company, and it continues 
to hold its supremacy in the field. Its current is distributed 
from its Fourteenth street plant, which occupies practically 
the entire city block bounded by Broadway, Magazine, Four- 
teenth and Fifteenth streets. The capacity of this modern plant 
is 22,000 K. W., and at Tenth street station, used as a re- 
serve, there is an additional capacity of 3,000 K. W. The 

Third street sub-station of the company is in the heart of 
the city and is used largely as a transforming station, From it is served the under- 
ground district from Floyd to Eighth and from Broadway to the River. The Louisville 
Lighting Company's lines extend to every corner of the city and beyond the city 
limits to St. Helens, St. Matthews, Buechel, Lyndon, Prospect, and at this writing it is 
proposed to extend its lines to Pleasure Hill, Jeffersontown, Middletown and Anchorage. 
The street and alley lighting of Louisville is from the Louisville Lighting Company's 
lines, and the attractive street standards maintained by the Federal Sign System Electric 
are served jointly by the Louisville Lighting Company and another electric company. 
The large sign in the rear of Lincoln Park was conceived by this company and ig 
lighted by it, the construction and maintenance being by the Federal Company. 

The increasing use of electric current for power has been a very noticeable feature 
in the development of the Louisville Lighting Company's business. Hundreds of manu- 
facturers now use central station service in preference to old-time methods because of 
its adaptability, availability and economy. It is ready for use every hour of every day. 
The handsome office building of the Louisville Lighting Company and of the Louis- 
ville Gas Company are at 311 West Chestnut, and customers and friends and the public 
generally are invited to visit them. 




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Compiled and Published by 

SAM McDowell Anderson 

All Rights Reserved 



